Urithi Magazine is a publication that celebrates Ugandans. It aspires to influence positive perceptions about Uganda by providing a platform for Ugandans to define their narrative. The magazine’s target audience is the Ugandan, East African, and African man and woman.

Initially, the magazine sought to shine the spotlight on brave, bold men with each issue featuring a male figure renowned for his accomplishments. It has since evolved to feature both men and women after a survey that revealed enjoyed the content and wanted to be a part of it.

“Urithi” is a Swahili word that means legacy or beneficiary. It is the legacy of the Ugandan and African man that we are interested in shaping through Urithi Men magazine.